Here’s an interesting one: Agri Evolve team leader Joshua has sent us a song that he wrote for the local radio station all about growing coffee in the Rwenzoris. In it we get mentions of the Agri buying centres, and tips on how to grow good quality crop.
Agri Evolve use the local radio station regularly for general marketing and also to raise awareness on the qualities of good quality coffee cherries.
Now, the song is in the Bukonzo language, but you can hear throughout the repetition of ‘omwani’, us! Or more accurately, what we’re named after: the Bukonzo word for coffee.